Social Media Workbook 2.0

This digital download is an introductory primer for Instagram marketing.

Created to be a source of support for those who might be new to digital strategies, and a source of support for those who feel like marketing their work is gross, icky, or even unbearable, this Workbook offers tips, systems, and techniques to make your marketing strategies accessible and aligned with your unique lived experience and your creative style.

The Workbook 2.0 features 80+ pages covering topics ranging from your bio’s key ingredients, to creating high-value content that actually serves your audience and helps you build community, to effectively using carousel slides, and more. The Workbook 2.0 also contains justice and equity considerations, like how white supremacy culture might show up for us in our marketing—how we can aim for authenticity rather than perfectionism, ways we can practice locating ourselves and naming our identities (both privileged and marginalized), how to practice accessibility with your content through alt text, image descriptions... I want to support you in connecting with your values, and your capacity.

FAQ: How does it differ from my original Social Media Workbook? I've removed a lot of things I no longer teach, I explore techniques I've picked up in the last year that have really changed the way I approach my own work, and I've added a ton of tips relating to carousel slides, accessibility, effective engagement, and more, with complimentary writing prompts woven throughout.

The workbook is available as a digital download—yours for life!

$25 - Community Rate (discounted)

$35 - Sustainer Rate (pays for you)

$45 - Supporter Rate (supports yourself & others)